If you have a new licensed investigation business, one of the smartest decisions you can make is using modern technology to gain a marketing advantage for your company — and search engine optimization (SEO) is an excellent way to target those looking for a licensed investigator.
Many businesses, especially those that have been around since long before the use of SEO, have failed to adapt to changing times. You don’t have to be a marketing expert to use these SEO basics to take your business to the next level.
The following tips can help set your business apart from others and attract clients:
The term SEO, or search engine optimization, gets thrown around often in digital marketing. Search engines are those websites we all know and use daily, such as Google, Yahoo and Bing. Most internet searches begin here, which is why SEO is a must for businesses looking to attract clients. By using specific, targeted keywords, you can hone in on people searching for licensed investigators and make your website appear above similar businesses on a search engine results page. It is important to research the key factors that allow your website to climb to the top of the page, such as unique website content that includes the use of key search terms (keywords) and the website’s platform, mobile platform, speed, etc. Minor tweaks to these components can optimize your website for viewing. And there are many other methods you can use to improve your site’s search engine optimization.
Start a blog
One of the beautiful things about the internet is the way it brings together those running businesses and those who need the services being offered. Every year, people cumulatively read millions of blogs because they trust the authors and want to know more about the topics on which the blogs focus.
You can start a blog and place it on your website to attract users and provide information about your industry and the services offered. Starting a blog will also position you as an expert within your industry and build trust for those who are on the fence about contacting you. Your blog should be closely linked to the private investigation field and educate users on topics they care about or are curious about within the profession.
It’s also important to utilize keywords (searchable terms that people are looking for and that will help them locate your services); these search engines help to direct people to your website when they are looking for your services or seeking information on the topics you are writing about.
One of the main steps in search engine optimization is finding keywords that you think will attract customers. You can research phrases and questions that users are typing into search engines and analyze the results.
After you have researched which words or phrases people are using to find licensed investigation services, you can add these words and phrases to your website content and blog posts to lead customers to your site. Keywords should be crafted carefully and not spammed on your site at every opportunity. Rather, use them organically and remember to position yourself as an authority with answers to the questions users are looking up.
Aside from the two most important elements of search optimization — blogs and keywords — there are a few other improvements you can make to your site to attract users. First, you should make sure your site is loading quickly. There should be less than two seconds of loading time when a page is brought up.
You can also lengthen or shorten your webpages if needed. Although results differ for each website, the optimal webpage contains just over one thousand words — a helpful but short read for visitors to your site.
Furthermore, you should consider adding graphics and other illustrative content to your website. At the same time, you should make sure any videos or larger files are optimized for the web. Converting large files into smaller file sizes will ensure that your site runs at the necessary speeds to attract viewers and keep them on your site for a longer period of time.